When we talk about business in today, there are a lot of story we can explain to everyone. Business today is very different with traditional business. Today, every business come out with technology. Without technology, our business will ruin and we cannot compete with other people. Internet also be important part in transform business today be more complex and excellent. Nowadays, we can see how business trend changed as the famous business trend today is e-commerce.
E-commerce
Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce,electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
E-commerce is still a new market in ASEAN. To put it into context, just 18 months ago, Thailand was one of three countries in the world without 3G, alongside North Korea and Cuba. Today, internet penetration in the country is on par with 2009 China.
Currently, the region’s nascent e-tail market grosses between US$548 million to US$1.1 billion, accounting for just 0.12-0.24 percent of total retail sales, but this is set to increase five-fold by 2020. The room for growth is immense, with a long way to go before it catches up to the 8 and 8.7 percent market share of e-tail in China and the U.S.
Rising e-commerce retailers, however, may be giving traditional brick-and-mortar retailers a run for their money. Already, e-tail sites are seeing 41 times more traffic than the individual online platforms of traditional brick-and-mortar stores.
The attraction for e-commerce lies in its ability to bring otherwise inaccessible products to rural areas outside of the big cities, where traditional stores have yet to set up shop. In a recent ‘flash sale’ in Thailand, where a selection of products are made available at a sale price for a short period of time, saw 42 percent of sales coming from outside Bangkok.
The Asia Pacific region is taking center stage in the world e-commerce market – factors such as increased internet penetration and a growing middle class has resulted in an e-commerce explosion within the region, especially in emerging markets like China.
Nielsen estimates that the fastest emerging middle classes will hail from Indonesia,the Philippines,Thailand, Malaysia and Singapore.
Here are the top 5 e-commerce sites in ASEAN according to turnover:
1. iBuy Group (http://ibuy-group.com/)
The biggest shopping site in the region is ASX-listed iBuy Group; valued at s$164 million (RM422.4 mil) with the highest turnover of S$153 million (just under RM395* mil. iBuy Group is a leading e-Commerce business in the South East Asia and Hong Kong region, specialising in flash sales.focused on connecting products for sale to over 600m+ consumers in South East Asia and Hong Kong through its e-Commerce websites such as namely Beecrazy.hk, Deal.com.sg, Mydeal.com.my, Dealmates.com, LivingSocial.co.id, LivingSocial.com.my, Ensogo.com, Ensogo.com.ph and its most recent acquisition; LivingSocial Southeast Asia. Headquartered in Singapore with current operations in Hong Kong, Singapore, Malaysia, Thailand, Philippines and Indonesia In May, it announced its move into the luxury goods space; rolling out D’Luxe in Singapore, where the group is based.
2. Groupon (http://www.groupon.my/)
Nasdaq-listed Groupon first came into the ASEAN scene in 2010; Southeast Asia operations have been performing strongly ever since – market sources recorded turnover in 2013 across Singapore, Hong Kong, Malaysia, Thailand, Philippines and Indonesian markets at S$ 145 million (about RM373.5* mil).
Reportedly - Groupon has taken quite a few initiatives for expanding revenues, but has not been able to generate profits consistently. http://www.valuewalk.com/2014/10/groupon-having-rough-2014-so-far/
3. Reebonz (http://www.reebonz.com.my/)
Dubbed as one of Singapore’s “biggest e-commerce success stories” the site specializes in exclusive limited-duration, members-only slashed price bags, shoes, and accessories from coveted designers’ labels since 2009 and is currently valued at over S$250 million (RM644.1* mil). Last year’s turnover for 2013 was estimated to be S$125 million (about RM 322.1* mil).
The site expanded its portfolio this year to include SingPost’s online luxury goods store Clout Shoppe.
4. Lazada (http://www.lazada.com.my/)
The ‘ASEAN version of Amazon’; Lazada initially focused on selling electronic items when they launched in 2012, but have since then went on to include products from every category known to man. Currently valued at S$1.12 billion (RM2.86* bil), Lazada’s turnover for 2013 amounted to S$91 million (RM234.5* mil) - described as “maintaining the highest web traffic of any online mall within its current markets across Southeast Asia”; this includes Malaysia, Indonesia, Thailand, Philippines, Vietnam and most recently, home base in Singapore.
5. Zalora (http://www.zalora.com.my/)
After receiving an injection of S$112 million (about RM288* mil) in December last year, the fashion site holds the record for the largest e-commerce investment in the region. The company recorded a turnover of approximately S$51 million (RM131.4* mil) last year – although still recording losses, company projections predict the company to be profitable by 2015.
They have expanded operations to include third-party merchants in Indonesia, Malaysia, Vietnam and the Philippines.
source: http://www.aseanbriefing.com/news/2014/08/11/e-commerce-retail-sales-see-rapid-growth-asean.html
http://www.marketingmagazine.com.my/index.php/categories/breaking-news/10287-asean-s-top-5-e-commerce-sites
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